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Question: Do you
suggest studying images that are out there?
DHJ: Yes, more
for technique than subject matter. Any image that is in a weekly or monthly magazine was
taken some time ago. Unless the images were specially commissioned (which isn't going to
happen to an unknown), they were probably on file long before the article was written.
That means the photographer and agency had a good idea that those images were going to sell. The
agency might even have had an active role in encouraging the magazine to write about that
subject.
Question: But how
do you know what will sell? Where do you get your hunches from?
DHJ: My own
experience tells me to ignore the daily newspapers because what's in the papers isn't news
once it's published. You have to be ahead of the news. As far as science is
concerned, daily newspapers so often report on themes
that have been simmering for a while, and then suddenly they are able to hook into them. If you're a
science photographer, it's useful to know what is happening in university
research departments. Keep an eye on those departments, find out what's important to them.
I have followed subjects very closely for years. If you're lucky, the research will become
newsworthy and your photographs will be on file waiting to be published.
Question: Isn't
it difficult convincing a picture editor that your images are important
months ahead of
them being published?
DHJ: Yes and no.
Sometimes you'll follow dead ends and go nowhere. At the same time as you're following
dead ends, you'll be doing your routine photo work of improving your portfolio, following
leads and hunches that are happening now. Then you'll spot something you are convinced is
going to be important and you'll argue your case. If the pictures look good and are
captioned well, they will be accepted onto file.
Question: You
mention captions. How important are they?
DHJ: In a
specialist subject like mine, captions are essential. You can't just label a photograph,
"Scientist releasing a ballon", you have to describe the type of balloon, the
payload (ie, the instruments it is carrying), why the experiments are important.
Question: That
information does not fit on a 35mm slide.
DHJ: No. You give
each slide a number code and you write a caption on paper or disk detailing what the
picture is about. It's important to be accurate and specific. Check your facts!
Question: How do
you recommend choosing subjects to photograph?
DHJ: I suggest
starting out with what you know and like. If you are an ornithologist, I suggest immersing
yourself in the subject and trying to find ways of taking the kinds of images that aren't
published. There are too many pictures of birds doing nothing, perching on sticks, so my
inclination with birds would be to go for movement and behaviour and interaction with
other species. Then I'd follow that approach until it started to bring results.
Question: The
photographer needs to be patient, is that what you're saying?
DHJ: Yes, patient
about taking pictures and patient about selling. It can take years to take good photos and it can
take years to sell them. If you are lucky, you can reduce the years to months. And as you
get better and understand your subject in detail, you'll shorten the time lag between
taking the picture and the picture selling.
Question: Hang on
to your day job in other words?
DHJ: It depends
on your priorities and expectations. It would take a long time, ie forever, to bring in a significant income, a few hundred thousand dollars a year -- unless of course you can routinely come up with unique images that would interest an international audience.
If you're a part-time park
ranger earning $15,000 a year, it would not take too long to bring in an equivalent income
from good photographs. You can usually combine stock photography with another job; it's
probably a good idea to do so, especially if they are related. I often wish I were a
research scientist with unlimited access to cutting-edge astrophysics projects.
Question: What is
wrong with imitating photographs that are already being published?
DHJ: You can
certainly improve your craft that way, but if the image is to sell, it has to be much
better than the ones on file. It has to be stronger, more graphic, better composed, have
more distinctive looking people in it, have stronger colors, etc, etc. It's not impossible
to improve on what's out there but it's a tough route to take.
Question: Does a
stock photographer need to travel a lot?
DHJ: Not at all.
There is usually enough going on within 20 miles of your home, and that's the case if
you're in the sticks, on a farm, in a little village. It's not just about living in big
cities. There are always subjects to photograph in depth. Traveling is often a way
of running away from the need to commit where you are.
Question:
Does luck play a part in getting good results?
DHJ: I am
not sure what luck is. The unexpected? Something for nothing? What I have
found is that if you do your research, are well prepared and serious about
your work; if you are able to show clients you are serious, then good luck
comes to you. I have an example: I spent months and months trying to gain
access to a research center in northern Scandinavia. It wasn't coming
together but I didn't give up. I kept writing and calling, trying not to
be a pest but I guess I was. One day, after a week of calling and
emailing, I was invited to photograph a project but was told there was
only a 50-50% chance of anything interesting happening. That made me
wonder whether it was worth driving the 100 miles on winter roads to get
there, but I took a chance. I arrived, the picture opportunities were
great, and that day the year's Nobel Prize winner in physics, Frank Wilczek,
was visiting. He didn't mind being photographed. A perfect day in other
words. Perfectly lucky!
Question: Does it
help being able to write?
DHJ: Yes, without
a doubt. For example, if your subject is botany, say tropical plants, an ideal scenario
would be to get a degree in that subject, do some creative writing or attend journalism
classes, get photography experience -- in other words, adopt an all-round approach. A
person with a Phd in botany, credits in writing and with published work, plus photography
experience, classes and diplomas even, that person is going to be a very strong candidate
for success.
Question: And if
one is not academically inclined?
DHJ: Then you
make the most of what you've got. Hard work, social skills, contacts, ability to take good
photographs, willingness to learn, those things.
Fotonic: How long
should you give it before you know whether you are going to make it or not?
DHJ: You might
never know, but generally, three to five years is a good span. If you haven't made any
inroads by that time, it might be worth having a plan B. Most folks haven't the dogged
determination to endure five years without success, and we all have bills to
pay. You might have to work a couple of jobs in the beginning. After five years of consistently submitting good images, you
should be selling a lot of photographs. It might not mean big bucks, but you should be in
plenty of publications by then.
Question: What's
the basic equipment you need, the absolute minimum you can work and earn with?
DHJ: I'd need a
camera body, ie my EOS3, a good lens suitable for the work I do -- in my case it'd be a
wide angle, say a 20/2.8 -- and a flash. That would do. At a pinch, I could do without the
flash. I have long lenses but I rarely use them. I have studio lights; they are very
useful for lighting big spaces. I have a macro, a 100/2.8, which has made me a lot of
money. A 17-35 lens would be good to have, as would a longer zoom, something
in the range of 70-200 mm.
Question: Are
there any good rules of thumb you can think of, stuff that you apply in your work?
DHJ: "Get
close" is a good one, as close as you possibly can. I am often in people's faces, up
their noses; I move them around, ask them to do this or that. I always aim
to be polite and cooperative and am sometimes told to step back. "Use diagonals" is
another good rule for adding impact. "Think about the light" is a third, ie
don't shoot everything on automatic but really think about what you want to say with the
picture and expose accordingly. But, if things are happening quicker than
you can think, use the cameras automatic settings to help you out. What
else? "Don't be shy", that's a good one. I am very
shy, so I've had to work at overcoming it. Oh, "Simplify" is a good rule for
stock photography: let the writer tell the story; the image is there to accompany the
words, to convey an overall idea or to whack you with impact. Don't
clutter your images!
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